not smoke. 🚬💨🌍

today we will

not smoke.
WHY Every year, smoking emits about 2,866,009 tons of CO2 and 5,732,018 tons of methane*. We will reduce those emissions by not smoking.
*That's like driving 6,231,303,426 miles in an average passenger car and burning 138,722,336,886 lbs of coal.

HOW This weekend, one day every week week, or just for today...when we go to smoke a cigarette, we don't. Go outside for fresh air, some summer rays, or a walk instead.

Today We Will
377 W11th St
NY, NY 10014

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book a home instead of a hotel room. 🏡👈🏢

today we will

book a home instead of a hotel room.
WHY If 50,000 people stayed in a rented home instead of hotel it could save 18.9 million gallons of water. We will save water by booking homes, not hotel rooms.

HOW When we need to book lodging, search for available homes before hotels. Sites like Airbnb, VRBO, and Homeaway are great places to start.

Today We Will
377 W11th St
NY, NY 10014

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opt for simpler fashions.

today we will

opt for simpler fashions.
WHY Usually, more complicated styles need more suppliers to be made, increasing shipments & waste. We will reduce emissions & waste by opting for simpler fashions.

HOW When shopping, avoid styles that have things like embellishments, lace trimming, or two very different types of fabrics.

Today We Will
377 W11th St
NY, NY 10014

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stay for lunch.

today we will

stay for lunch.
WHY Takeout means bags, lids, and single-use utensils. Making and disposing of these things releases emissions and creates waste. We will reduce our impact by eating in.

HOW If we go out for lunch today, order it to stay. For those who like to work through lunch, you can email on your phone, think through a problem, or invite colleagues.

Today We Will
377 W11th St
NY, NY 10014

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avoid cereal for breakfast.

today we will

avoid cereal for breakfast.
WHY Between the plastic bag it comes in and the milk or yogurt that goes with it, cereal creates a lot of plastic waste. We will reduce plastic waste by avoiding cereal.

HOW Instead of cereal, we can try things like oatmeal with oats from the bulk section of the grocery store, or toast from bakery bread. Here are some other ideas.

Today We Will
377 W11th St
NY, NY 10014

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eat greens instead of drink them.

today we will

eat greens instead of drink them.
WHY Juicing machines require energy emissions. And, juiced veggies leave behind pulp that emits methane. We will reduce emissions by eating produce instead.

HOW Instead of getting a juice, get a salad. A smoothy is slightly better than juice because there is no pulp, but the required ice and machines still aren't ideal.

Today We Will
377 W11th St
NY, NY 10014

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